Posicionamento orgânico e quantidade geral de cliques de uma página

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O que é CTR?

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O que é CTR?

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O que é CTR?

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O que é CTR?

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O que é CTR?

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O que é CTR?

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CTR e rankeamento orgânico

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CTR e rankeamento orgânico

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Estratégias para melhorar as taxas de cliques

[{"selector":"#anim-5a0f35ef-8ea9-443c-bd05-bc4b05ba37c3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.135802469135804%, 0, 0) translate(15.432098765432102%, 0.15750914206027342%) scale(1.308641975308642)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-80117bcb-c9f7-43f4-b50f-99507c259f62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cad70b5-eb29-472d-8297-6ca3aed15df8","keyframes":{"transform":["translate3d(0px, -688.31436%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fefc0e4-9994-434d-9ffa-5b38d43a3e91","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa3b6904-833d-48f5-bf5e-269d0736108b","keyframes":{"transform":["rotate(-270deg) translate3d(0px, -94.83939%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6709f4bc-cc20-459e-9b5f-1fd7f80cb510","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba6401da-6235-4258-88d8-4f033970cf9f","keyframes":{"transform":["translate3d(0px, -282.47676%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e38e7350-7056-443a-bd31-2426a27b8bbd","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2173f26d-8a2c-4cc9-b6de-6d11fb1b7d4f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d27d307e-dc3c-440b-b2bc-0b4a1c969ca0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fc4236f-2a98-4a7a-9a1b-c4568ab251bb","keyframes":{"transform":["translate3d(0px, -120.0823%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Estratégias para melhorar as taxas de cliques

[{"selector":"#anim-324e56e0-e027-43f5-b04a-9bba53fc9f51 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.135802469135804%, 0, 0) translate(15.432098765432102%, 0.15750914206027342%) scale(1.308641975308642)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-a3776907-5207-4794-b75f-ca7a8d20e1e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aa57624-789d-404e-bc1a-81fe0dfd0a5d","keyframes":{"transform":["translate3d(0px, -688.31436%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bd99860-0323-449b-9df1-298cc0759e63","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9db0a14-5fb0-465f-848b-59b4c292ad7f","keyframes":{"transform":["rotate(-270deg) translate3d(0px, -94.83939%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf74716-8c78-46f8-b328-a81d5edf76aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc10a573-993a-4fd5-ac25-83739d039e2d","keyframes":{"transform":["translate3d(0px, -297.26173%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97187a05-9cec-4432-946a-ea8ce5218614","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8bb68f3b-3f63-498b-bc88-3eac978b1410","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7dd21216-cff9-4d35-8e75-b7f4556e42a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-605a2baf-794b-45de-9b09-0abc04a4bfdf","keyframes":{"transform":["translate3d(0px, -120.0823%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Estratégias para melhorar as taxas de cliques

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Para aprender mais sobre CTR com a Chili, visite nosso blog

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Posicionamento orgânico e quantidade geral de cliques de uma página

Entender esse relacionamento e fazer o possível para usá-lo a seu favor pode ser uma maneira infalível de aumentar seu tráfego orgânico geral dos mecanismos de pesquisa.

O que é CTR?

A taxa de cliques é o número de pesquisadores da web que clicam em seu resultado nas SERPs dividido pelo número de impressões que seu resultado recebe.

O que é CTR?

Cliques Quando um consumidor realmente clica em seu site e é levado a uma página de destino

O que é CTR?

Pesquisadores da Web São clientes em potencial que estão usando o Google para encontrar você por meio de palavras-chave na barra de pesquisa do Google e recebendo resultados SERP relevantes, dependendo do que pesquisarem.

O que é CTR?

SERP Também conhecido como página de resultados do mecanismo de pesquisa. Existem 10 listagens orgânicas em cada SERP.

O que é CTR?

Impressões Este é o número de vezes que seu site aparece nos SERPs. Uma impressão ocorre sempre que seu site é preenchido para qualquer frase-chave relevante.

O que é CTR?

Um CTR mais alto pode significar toda a diferença entre capturar tráfego e fazer com que seus potenciais consumidores cliquem no site do seu concorrente. O nome do jogo é buscar um CTR alto e melhorá-lo constantemente.

CTR e rankeamento orgânico

– Os sites que aparecem na primeira posição têm 10 vezes mais chances de receber um clique; – As três primeiras posições orgânicas ganham aproximadamente 68% do total de cliques de uma pesquisa, enquanto os anúncios ganham entre 2% a 5%;

CTR e rankeamento orgânico

– O CTR para as posições 7-10 é praticamente o mesmo e tem pouco impacto para as marcas; – Apenas 0,78% de todos os usuários do Google clicam em um site localizado na segunda página;

Estratégias para melhorar as taxas de cliques

Crie seu conteúdo com base no que sua persona está perguntando Para ver o que eles já estão procurando, dê uma olhada no conteúdo que já está classificado para suas palavras-chave de destino.

Estratégias para melhorar as taxas de cliques

Utilize ferramentas de planejamento de conteúdo focado em SEO para entender qual a intenção de busca dos consumidores quando buscam por uma determinada palavra-chave.

Estratégias para melhorar as taxas de cliques

Remova canibalização de palavras-chave É quando você tem várias páginas que classificam todas para a mesma palavra-chave. Isso significa que você vai fragmentar os cliques para diversas páginas ao invés de centralizar os resultados em uma página só, diminuindo o CTR.

Para aprender mais sobre CTR com a Chili, visite nosso blog